TechSandBox: MetroWest Innovation Hub 

 

Marketing SIG  Meets 3rd Tuesday unless holiday.


This special interest group is for people chartered with the responsibility for marketing within their company. We will share best practices, bring in experts, and learn about new tools and techniques.


March 24: Marketing Tools with Constant Contact and Hubspot!

Is Powerful Marketing an Oxymoron? Not When You Use the Right Products at the Right Time. Learn how with Constant Contact and HubSpot.

In a workshop format, the evening will have a 30-minute presentation from each of the companies, then a working session where the participants break into small groups to discuss implementation for their own businesses - with guidance from the experts. The closing includes a report-in from each group on what they learned and plan to do with the evening's information.

  • How to get the most from their offerings
  • How they overlap and complement one another
  • When and how to use them to YOUR best advantage

The program will introduce, and show entrepreneurs how to get the most from two of the top marketing products. These offerings are often seen as competitors, but in practice they work together extremely well.  Learn firsthand from implementation experts on HubSpot and Constant Contact. They will highlight the capabilities of these products, their successful usage and how they can work together to bring even greater results.

Speakers / Presenters /Panel:

  • Alicia Williams from Aliste Marketing, Constant Contact Authorized Local Expert
  • Max Traylor, Director of Client Services, Innovative Marketing Resources

Max Traylor, marketing  Alicia Williams Aliste Marketing

Max Traylor, Director of Client Services, Innovative Marketing Resources

Max Traylor has a unique set of experiences with marketing automation failures and success stories. He has built his own agency, hiring and training a small group of marketing automation specialists after years of experimenting with new processes, technologies and tactics to grow businesses online. Max has also developed training and support programs for over 100 agencies worldwide struggling to make the transition to content based services.

As a Platinum VAR for HubSpot, Innovative Marketing Resources has helped dozens of businesses and non-profit organizations grow with a unique approach to inbound marketing designed to replicate and automate the best parts of their offline sales process online.  They are the HubSpot VAR that not only helps their clients achieve their marketing goals, but also helps other VARs learn how to grow their agencies by offering more effective services.

Alicia Williams from Aliste Marketing, Constant Contact Authorized Local Expert

Aliste Marketing, Inc. helps businesses establish themselves as industry leaders. By increasing online presence, enhancing the strategic framework of marketing campaigns and optimizing content creation,

Aliste's clients have been featured in such top influential media sites as About.com and EzineArticles.com.  Since 2008, Alicia has been generating measurable marketing actions for clients including RE/MAX Advantage, Coldwell Banker, Kumon Learning Center, Arbonne International, and AdviCoach, with both HubSpot and Constant Contact products.

Moderated by Lisa Hamaker, Kaliday Marketing

Tuesday, November 18: Digital Marketing

Join the TechSandbox Marketing SIG for an educational evening with presentations by David Reske, Founder & President of www.nowspeed.com.

This program is particularly geared to resource contrained companies for which the person responsible for marketing is wearing other hats as well.

David will present five Strategies to Maximize Your Reach and Engagement using Digital Marketing and provide attendees in-depth insights on the following types of online marketing  components:

  •  Website Effectiveness Planning/Optimization
  •  SEO Tips - Drive more traffic to your website organically
  •  SEM – Highly Targeted Online Advertising
  •  Email Marketing – Target Market Engagement
  •  Social Media Marketing -  Build Brand With Fresh Content

Liz DiSaia of NowSpeed shows how assessments are conducted for their clients.

Program #2,  Tuesday, October 21: Nitty Gritty Marcom Tactics

While pulling an audience IN to you by having a presence where they will look is the most powerful marketing strategy, a startup still needs some fundamental, sometimes outbound, tactics. Depending on your target market, the mix changes. 

We cover the basics of how a strategy works and what questions need to be asked to determine the right mix for your company product and market.

Then, we will do an overview of the most popular tactics, why they may be useful, how much they cost and other nuances including direct mail, advertising, tradeshows and public relations.

This presentation explains the benefits, steps involved, range of costs, unforeseen requirements and surprise expenses, you need to know about to produce any of the above. We'll use live case studies!
Mirivan's Moozi, KBioBox, and Trilio Data.

Speakers: Matthew Boyle, Alexander, Aronson, Finning, CPA and Adjunct Professor, Dean College; Lois Wisman, Founder, Wobo Marcom, and Barbara Finer, TechSandBox


Program #1, Tuesday, September 16 (click to register): Will You Pay for Our Product?

Often a startup develops a product they believe solves a market need.  After a lot of time, money and energy are spent on development, they then try to engage customers…. and don’t get traction.

Our program will cover what is referred to as Market Validation and how it fits into Positioning the Product’s Value thus contributing to the success of a startup.

In addition to the program presentation, we will break out into tables to work on moving the dial forward.

  • Developing an initial value statement
  • Validating the Market
  • Conducting your own market research and understand TAM and SAM
  • Developing the Validated Value Proposition
  • Getting a first reference account…and second…and fifth…(I,e. users)

Note: this program will focus more on challenges facing business to business companies.

Panel: Bob Mannal and Dick Lush of Fire Alarm Marketing, Dan Dent of Dent Communications


Program #2,
Tuesday, October 21: Nitty Gritty Marcom Tactics


While pulling an audience IN to you by having a presence where they will look is the most powerful marketing strategy, a startup still needs some fundamental, sometimes outbound, tactics. Depending on your target market, the mix changes. 

In tonight's program, we'll cover the basics of how a strategy works and what questions need to be asked to determine the right mix for your company product and maret.

Then, we will do an overview of the most popular tactics, why they may be useful, how much they cost and other nuances including direct mail, advertising, tradeshows and public relations.
 
This presentation explains the benefits, steps involved, range of costs, unforeseen requirements and surprise expenses, you need to know about to produce any of the above.
 
Note: a future program will be devoted to Social Media marketing.

Speakers: Matthew Boyle, AAF CPA and Professor, Dean College; Lois Wisman, Wobo Marcom, and Barbara Finer, TechSandBox

         Lois Wisman Wobo Marketing Communications    Matthew Boyle CM AAF CPA 

Program #3,
Tuesday, November 18: SEO, SEM and the power of Search

Inbound marketing is the fad however great marketers have been practicing this method for years: be where you expect to be found with info of value. Search Engine Marketing plays a key role in this.



Logo derivations designed by Lois Wisman!