March 24: Marketing Tools with Constant Contact and Hubspot!
Is Powerful Marketing an Oxymoron? Not When You Use the Right Products at the Right Time. Learn how with Constant Contact and
In a workshop format, the evening will have a 30-minute
presentation from each of the companies, then a working session where the
participants break into small groups to discuss implementation for their own
businesses - with guidance from the experts. The closing includes a report-in
from each group on what they learned and plan to do with the evening's
- How to get the most from their offerings
- How they overlap and complement one another
- When and how to use them to YOUR best advantage
The program will introduce, and show entrepreneurs how to
get the most from two of the top marketing products. These offerings are often
seen as competitors, but in practice they work together extremely well. Learn firsthand from implementation experts
on HubSpot and Constant Contact. They will highlight the capabilities of these
products, their successful usage and how they can work together to bring even
Speakers / Presenters /Panel:
- Alicia Williams from Aliste Marketing, Constant Contact Authorized Local Expert
- Max Traylor, Director of Client Services, Innovative Marketing Resources
Max Traylor, Director of Client Services, Innovative Marketing Resources
Max Traylor has a unique set of experiences with marketing
automation failures and success stories. He has built his own agency, hiring
and training a small group of marketing automation specialists after years of
experimenting with new processes, technologies and tactics to grow businesses
online. Max has also developed training and support programs for over 100
agencies worldwide struggling to make the transition to content based services.
As a Platinum VAR for HubSpot, Innovative Marketing
Resources has helped dozens of businesses and non-profit organizations grow
with a unique approach to inbound marketing designed to replicate and automate
the best parts of their offline sales process online. They are the HubSpot VAR that not only helps
their clients achieve their marketing goals, but also helps other VARs learn
how to grow their agencies by offering more effective services.
Alicia Williams from Aliste Marketing, Constant Contact Authorized Local Expert
Aliste Marketing, Inc. helps businesses establish themselves
as industry leaders. By increasing online presence, enhancing the strategic
framework of marketing campaigns and optimizing content creation,
clients have been featured in such top influential media sites as About.com and
EzineArticles.com. Since 2008, Alicia
has been generating measurable marketing actions for clients including RE/MAX
Advantage, Coldwell Banker, Kumon Learning Center, Arbonne International, and
AdviCoach, with both HubSpot and Constant Contact products.
Moderated by Lisa Hamaker, Kaliday Marketing
Tuesday, November 18: Digital Marketing
Join the TechSandbox Marketing SIG for an educational evening with presentations by David Reske, Founder & President of www.nowspeed.com.
program is particularly geared to resource contrained companies for
which the person responsible for marketing is wearing other hats as
David will present five Strategies to
Maximize Your Reach and Engagement using Digital Marketing and provide attendees in-depth insights on the following types of online marketing components:
- Website Effectiveness Planning/Optimization
- SEO Tips - Drive more traffic to your website organically
- SEM – Highly Targeted Online Advertising
- Email Marketing – Target Market Engagement
- Social Media Marketing - Build Brand With Fresh Content
Liz DiSaia of NowSpeed shows how assessments are conducted for their clients.
Program #2, Tuesday, October 21: Nitty Gritty Marcom Tactics
pulling an audience IN to you by having a presence where they will look
is the most powerful marketing strategy, a startup still needs some
fundamental, sometimes outbound, tactics. Depending on your target
market, the mix changes.
We cover the basics of how a strategy works and
what questions need to be asked to determine the right mix for your
company product and market.
we will do an overview of the most popular tactics, why they may be
useful, how much they cost and other nuances including direct mail,
advertising, tradeshows and public relations.
This presentation explains the benefits, steps involved,
range of costs, unforeseen requirements and surprise expenses, you need
to know about to produce any of the above. We'll use live case studies!
Mirivan's Moozi, KBioBox, and Trilio Data.
Speakers: Matthew Boyle, Alexander, Aronson, Finning, CPA and Adjunct Professor, Dean College; Lois Wisman, Founder, Wobo Marcom, and Barbara Finer, TechSandBox
Often a startup develops a product
they believe solves a market need. After
a lot of time, money and energy are spent on development, they then try to
engage customers…. and don’t get traction.
Our program will cover what is
referred to as Market Validation and how it fits into Positioning the Product’s
Value thus contributing to the success of a startup.
In addition to the program
presentation, we will break out into tables to work on moving the dial forward.
- Developing an initial value
- Validating the Market
- Conducting your own market research and understand TAM and SAM
- Developing the Validated Value Proposition
- Getting a first reference account…and second…and fifth…(I,e. users)
Note: this program will focus more
on challenges facing business to business companies.
Panel: Bob Mannal and Dick Lush of Fire Alarm Marketing, Dan Dent of Dent Communications