TechSandBox: MetroWest Innovation Hub 

 

Marketing SIG  


This special interest group is for people chartered with the responsibility for marketing within their company. We will share best practices, bring in experts, and learn about new tools and techniques.


Each program will have a schedule based on the planned organization of the topic. Typically, we start at 5:30PM for food and networking, then begin the program at 6PM.

$25 early bird (week in advance), $35 after (walk-ins also welcome); $10 for Members.

 

   Marketing SIG panel on startup challenges w Mobee, ANDalyze and OYO Sports

 

 

 

 


 

May 5: Successful Executives Share Why Marketing Was Key to Success

 

Learn from experience!  Three accomplished executives will draw upon their years of success to provide you with valuable insights into how they used marketing strategies and programs to help their companies be more successful, more quickly.

This is your opportunity to learn about the role of Marketing in growing a business in a panel discussion with three serial entrepreneurs who have founded and grown a multitude of successful companies.

The focus of the panel discussion will be on the classic 4 P's of Marketing: Product, Place, Pricing and Promotion.  Each panelist will answer questions relating to how they made the most of each factor to drive important business decisions.  Typical questions will cover:

  • What was the most important decision made about marketing in each company?  Was it the same for all companies?
  • Was price used in “positioning” their product/service? 
  • Who was responsible for “positioning” the product/service?
  • How important was it to have reference accounts? How did you obtain those reference accounts?

Finally, they will share their most succesful ideas on the role of social media (Facebook, LinkedIn, Twitter, Instagram, Pinterest, etc.) in developing leads and generating revenue for your product.

Join us to get the inside scoop that cannot be learned anywhere else!

With

  • Marty Dugan, Marketing, ANDalyze
  • Michael Ewing,President and CMO, OYO
  • Hal Charnley, President/CEO of Mobee

               Marty Dugan ANDalyze   Mike Ewing, OYO   Hal Charnley, Mobee

Hal Charnley is President/CEO of Mobee in Boston.  Mobee uses a combination of crowd-sourcing, mobile technology and data warehousing to provide near real-time insights into consumer behavior in retail stores and the home.   Prior to Mobee, Mr. Charnley held numerous CEO positions and was responsible for driving growth for mid-sized businesses in a number of different vertical markets.  

Mr. Charnley holds  BS, MS and MBA degrees, is a founding member of the High Growth CEO Forum, past member of the Boston CEO Club, former Chairman of UMass Lowell and member of the  Turnaround Management Association.  He is an active investor, mentor,  and private company  Board member.

Marty Dugan currently leads all market facing activities at ANDalyze, including establishing a new product category in biotech water testing, developing sales channels and strategic partners globally, and initiating early revenue for the company’s products.

Previously he directed marketing strategies at leading technology providers in the telecommunications, industrial automation, government identity security and computer networking markets during his career spanning over 25 years with companies such as Raytheon, Teradyne, Comverse, and L1 Identity Solutions. As a product commercialization specialist, Marty has launched over fifty software and hardware products and services around the world and lived in Europe and Asia.

Michael Ewing is President of Ecommerce and Chief Marketing Officer of OYO Sports.  Previously he was Chief Marketing Officer at LogMeIN and spent 8 years at VistaPrint in a number of senior Marketing and Management roles.

As a career marketer and builder of businesses, Mike brings his marketing DNA to whatever decisions need to be made across business functions.  Mike has been responsible for building marketing and cross-functional teams at the pre-IPO stage, for a geographic business unit of a larger company, for the corporate office of a public company.

 

 


Contact the Chair if you have an interest in serving on the Steering Committee. One year+ commitment,  attendance at committee meetings and programs, ability to attract panelists/speakers/cases and organize/ moderate the program  in a timely fashion. Build a strong(er) network, meet interesting people, lead, and help. Membership included as a small reward fro us to you. This SIG holds four programs per year but they're BIG!


Chair, Lois Wisman

Lois Wisman Wobo Marketing  Lisa Hamaker, Marketing expert   Bob Mannal FireAlarm Marketing             TechSandBox Marketing SIG serves startups and young companies that want to learn more about best practices in marketing.                                          

Committee: Lisa Hamaker, Bob Mannal

Contact Lois if you have questions about this group.

Logo derivations designed by Lois Wisman!